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The brand seems to understand that consumers like learning about new fashion brands and styles via social media, and also that a personal touch is key to consumer/brand engagement. However, requiring employees to advertise on their own accounts seems a little — dare we say it? — cheap. Luxury Daily predicts the high-end fashion market will be the last sector to replace humans with automation and AI, no matter how comfortable consumers become with getting automated customer service (as long as it’s quality), and no matter how much their less-luxurious counterparts may come to rely on such tech-based personalized services. The thing is, AI technology allows retail to be more personal — and that’s exactly what luxury retailers are trying to maintain by avoiding technology. AI lets brands offer promotions based on customer context, and, of course, smart fitting rooms make it easier for shoppers to find the right outfit, channeling them into the checkout line rather than sending them away disappointed. Some luxury retailers are starting to offer such experiences. Even Saks and Neiman Marcus have made their concessions. Neiman Marcus has embraced smart mirrors at its beauty counters, and Saks has welcomed augmented reality (AR) in a concept hair salon called The Salon Project to be housed in 10 U.S. Saks locations over the next two years.
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However, Mrs May said the relationship allowed for "frank discussions on all issues". In recent years, both sides have hailed a "golden era" in UK-Sino relations. China has signalled its desire to invest in high-profile UK infrastructure projects, including the building of a new nuclear reactor at Hinkley Point - although its involvement has raised some national security concerns. British trade with China has increased by 60% since 2010 and UK ministers are expected to use the trip to stress that the UK will remain an "excellent place to do business" after it leaves the EU next year During the three-day trip, it is expected Mrs May will focus on extending existing commercial partnerships rather than scoping out new post-Brexit deals. "My visit will intensify the golden era in UK-China relations," she said ahead of the trip. "We are working together to tackle global and regional security challenges such as North Korea, climate change and environmental pollution and to develop our strong bilateral trade, investment and cultural links. "There are huge trade opportunities in China that we want to help British businesses take advantage of." Image caption Critics accuse China of abandoning its "one country, two systems" pledge on Hong Kong The UK has said it will prioritise negotiating free trade agreements with major trading partners such as the United States, Australia and Canada after it leaves the EU in March 2019. Earlier this year, the UK said it would not rule out becoming a member of the Trans Pacific Partnership free-trade zone, whose members include Japan, South Korea and Vietnam and which is considered by many as a counter-weight to Chinese influence in the region. Mrs May, who visited China last year for a G20 summit, will be accompanied by her husband Philip and the leaders of 50 British businesses and commercial organisations.http://www.bbc.co.uk/news/uk-politics-42865133